Graphics


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	*Graphic Elements — A (Good) Picture Is Worth AT Least 1000 Words!*

	*The Web is a visual medium — graphics play a major role in its appeal and power. But they also present challenges...*

	First of all, graphics have to be ``downloaded" — moved from the ``server", where your site lives, to the viewer's PC. This takes time — sometimes, if the graphic elements haven't been carefully planned, too much time (thus the remark ``World Wide Wait" !) You want to turn your site visitor ON, not OFF, and, if he or she is a little impatient, or isn't using state-of-the-art tools, provide the viewer with alternatives to waiting for a download.

	Secondly, graphics have to be integrated into your overall site design. Graphics on the Web are even more prominent than in print, or even than on TV, and are NEVER neutral — they MUST be functional elements of your site, not just obvious add-ons, or they'll detract from your product story.


	Finally, the Web puts its own constraints on graphic design that just aren't present in other media — colors and functionality of site graphics MUST be considered from the perspective of their role as Web elements as well as from a strictly visual standpoint.


	*INFTEK understands the way graphics work on the Web, and brings that expertise to bear in creating YOUR site.*

What do graphics cost? Depends on their source. STOCK graphics (clip art, or existing scannable art perhaps already prepared for another medium) can be brought on to a site (and manipulated, sized, and have functionality added) for about $50.00 per image. CUSTOM graphics, or graphic elements requiring extensive manipulation and/or sophisticated functionality and animation, start at approximately $250.00.

We can add custom digital photos — to introduce your key players, highlight your office layout or scenic setting, or show off your product line — for about $75 each.

All INFTEK site packages include the creation of a custom logo for YOUR site.


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